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The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.
This collection of unusual ways to help promote a business shows that not all promotional ideas have to be large-scale or involve a large budget. The suggestions range from giving away something when it's least expected, and helping avoid negative chatter, to ways to ensure that customers really do help spread the good word about your company.
From interviewing a potential employee to giving a presentation, this handbook provides solutions to 101 different communication problems. It seeks to enable the reader to avoid the pitfalls and convey their message successfully.
practical tips on confident self-presentation which can be put to good use in both professional and personal situations.
Designed with serious job hunters in mind, this handbook tackles the fear of every interviewee - being asked a question he can't find an answer to, such as: what can you do for us that someone else cannot do?; what are the reasons for your success?; and what decisions are most difficult for you?
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Interviews with chief executives from major companies in the United States and other countries, as well as government leaders, discuss how they adapt to changes in the leadership role.
An analysis of the problems facing anyone who tries to take charge of an organization--of whatever kind--and effect change; with specific suggestions.
How to Be a Better Series-- A concise, practical guide to managing time in the successful How To Be Better series from Kogan Page.
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Meredith Belbin's latest work draws on recent research into the nature of work itself. By understanding work, managers can allocate tasks more effectively.
Analysis of the Indonesian economic conditions that led to the collapse of many banks and alternative solutions to the crises; collection of articles.
Originally published: Shawnee Mission, KS : National Press Publications, c1991, in series: Productivity series (Shawnee Mission, Kan.) Includes index.
"Powerful Communication Skills" teaches readers how to speak clearly, listen accurately, and assert themselves effectively. Developing powerful methods of sharing information--whether it's reading, writing, speaking, or listening--can help readers attain higher self-esteem and positive company morale.
Do you need to improve an area of your business skills? Do you need a quick source of information? Each title contains 101 ways in which to learn and improve new skills to make you a success at work and at home.
Part of a series of pocket guides that aim to enable the reader to master a new skill in just 30 minutes, 30 Minutes to Negotiate a Better Deal contains tips on negotiating more effectively so that the reader can close deals in under half an hour.