Buku ini menjadi panduan teoretis dan praktis untuk tulisan ilmiah ataupun aktivitas pemasaran media sosial dan mobile,
This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.
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