This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. Glossary : page 231-233. Index : page 235-237.
Buku ini berfokus pada pengalaman imersif yang menggabungkan dunia fisik dan digital, menciptakan interaksi yang lebih mendalam dan bermakna bagi konsumen. Bibliografi : halaman 314-318.
Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every count…
Buku ini menjadi panduan teoretis dan praktis untuk tulisan ilmiah ataupun aktivitas pemasaran media sosial dan mobile,
This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological …
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