The comic book naratives of superheroes wrestle with profound and disturbing issues in original ways: the definitions of good and evil, the limits of violence as an effective means, the perils of enforcing justice outside the law, the metaphysics of personal identity, and the definition of humanity. Superheroes and Philosophy tackles these and other philosophical questions in an intellectual ye…
Previous ed.: published as Architecture inside out. 2000.
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retar…
Building upon previous editions of Advanced Accounting, author Debra C. Jeter continues to deliver a balanced and detailed approach to the conceptual and technical aspects of advanced accounting. This new and enhanced edition features more in-depth information about international accounting, the upcoming globalization of accounting standards, changes with FASB's, and the latest developments and…
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques an…
Accountants finally have a book that focuses on research completed in the field. This resource shows them the basics of performing research in advanced financial, tax, auditing, and fraud. They’ll gain a better understanding of the basics of research tools so they’ll be able to select the right one. Information is presented on IFRS and the Codification, including step-by-step details and sc…
Accounting for Managers, 2nd Edition explains how accounting information is used by non-financial managers. The book emphasizes the interpretation, rather than the construction, of accounting information and encourages a critical, rather than an unthinking acceptance, of the underlying assumptions behind accounting. It links theory with practical examples and case studies drawn from real life b…
The fully revised edition of the most comprehensive and up-to-date reference on print production All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print product…
Aimed at helping business and IT managers clearly communicate with each other, this helpful book addresses concerns straight-on and provides practical methods to building a collaborative data warehouse . You’ll get clear explanations of the goals and objectives of each stage of the data warehouse lifecycle while learning the roles that both business managers and technicians play at each stage…
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and resea…
Buku ini ditulis untuk membantu mereka yang tidak memiliki pengetahuan tentang bahasa pemrograman, tetapi ingin memiliki toko online untuk memudahkan promosi usaha dengan biaya murah, dan menggunakan aplikasi e-commerce gratis.
New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.
Summary The Well-Grounded Java Developer offers a fresh and practical look at new Java 7 features, new JVM languages, and the array of supporting technologies you need for the next generation of Java-based software. About the Book The Well-Grounded Java Developer starts with thorough coverage of Java 7 features like try-with-resources and NIO.2. You'll then explore a cross-section of emerging J…
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.