'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.
This book constitutes the refereed proceedings of the 6th International Conference on Collective Intelligence, ICCCI 2014, held in Seoul, Korea, in September 2014. The 70 full papers presented were carefully reviewed and selected from 205 submissions. They address topics such as knowledge integration, data mining for collective processing, fuzzy, modal and collective systems, nature inspired sy…
Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you…
In 1996, veteran CBS News reporter and producer Bernie Goldberg committed the unpardonable sin of publicly mentioning the issue of liberal bias in the media. For that he became persona non grata at CBS. Goldberg tells how friends and colleagues turned on him, from junior CBS reporters all the way to Dan Rather. But much more than that, he exposes a bias so uniform and overwhelming that it perme…
How Scrum and Agile methods can help game developers deliver better games faster, on budget - and start making money and having fun again! Why game development is in crisis - and how Agile methods can bring stability and predictability back to the process.
Indeks
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Gett…