Business Essentials. Sixth Edition

For Introduction to Business courses. Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.

Principles of risk management and insurance. Thirteenth Edition

Edition

Thirteenth Edition

ISBN/ISSN

9781292151038

Collation

720 p. ; 26 cm.

Series Title

-

Call Number

658.15522 Rej p

Media now : understanding media culture and technology. Tenth Edition

Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue t…

Money And Capital Markets. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780077235802

Collation

779 p.

Series Title

-

Call Number

658.1522 Mar m

Media society : industries, images, and audiences. Sixth International Edition

Providing a framework for understanding the relationship between media and society, this book helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Sixth Edition features additional discussions of new studies and up-to-date material about the rapidly changi…

Consumer behavior : building marketing strategy. Fifteenth International Stud…

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index

Crying In H Mart : a memoir

In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist.

Good wives: istri-istri yang baik

Gadis-gadis March––Meg, Jo, Beth, dan Amy, kini telah dewasa. Ayah mereka, Mr. March, telah pulang dengan selamat dari medan perang. Begitu pula John Brooke, kekasih Meg. Jo yang tomboi sedang belajar untuk menjadi lebih anggun. Beth semakin ramping dan pendiam, dan matanya yang indah itu selalu menyorotkan kebaikan. Sedangkan Amy, pada usia enam belas tahun, memiliki pembawaan seperti wani…

Practice of public relations. Thirteenth Global Edition

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser…

Business. Eighth Edition

This text provides students with a comprehensive overview of all the important functions of business. This eighth edition focuses on the broad range of developments - economic, social, and political-re-shaping some long-established business practices.

Business law : legal environment, online commerce, business ethics, and inter…

For one on two semester undergraduate and graduate Business Law courses. This exceptionally comprehensive text, which has been praised for its writing style and accessibility offering longer edited cases with more of the actual language of the court renderings has been updated and now features new chapters to address the many recent changes in Bankruptcy Laws. There is also a new chapter on Fam…

Entertainment marketing & communication : selling branded performance, people…

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

Fraud auditing and forensic accounting. Fourth Edition

FRAUD AUDITING AND FORENSIC ACCOUNTING With the responsibility of detecting and preventing fraud falling heavily on the accounting profession, every accountant needs to recognize fraud and learn the tools and strategies necessary to catch it in time. Providing valuable information to those responsible for dealing with prevention and discovery of financial deception, Fraud Auditing and Forensic …

American History Volume 2 : From 1865

Edition

-

ISBN/ISSN

9780312387921

Collation

913 p. ; 26 cm.

Series Title

-

Call Number

973 Bri a

Contemporary labor economics. Tenth Edition

Contemporary Labor Economics 10e presents labor economics as an applied field of micro and macro theory, no longer an area tangential to the core of analytical economics, but rather a critical component of that core. In the Tenth edition, the authors deliver new and updated discussions of public policy issues and coverage of the current economic crisis, while still integrating traditional topic…

Taking sides : clashing views on controversial issues in mass media and socie…

The Taking Sides Collection on McGraw-Hill CreateTM includes current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. This Collection contains a multitude of current and classic issues to enhance and customize your course. You can browse the entire Taking Sides Collection on Create, or you can search by topic, author, or …

Financial institutions management : a risk management approach. Fifth Interna…

Edition

Fifth International Edition

ISBN/ISSN

9780071247641

Collation

-

Series Title

McGraw-Hill/Irwin series in finance, insurance, and real estate

Call Number

352.422 Sau f

Social media law and ethics. Second Edition

This second edition explores freedom of expression, as it applies to students, media industry professionals, content creators and audience members. Include glossary & index

Forensic accounting

Grounded firmly in real-world practice, Forensic Accounting provides the most comprehensive view of fraud investigation on the market. Where other books focus almost entirely on auditing and financial reporting, Hopwood includes a vast range of civil and criminal accounting fraud and related activities, from false business valuations and employer fraud to information security and counter-terror…

Business Law. Thirteenth edition

This text is appropriate for the two-term business law course. The cases in this edition (a mix of actual and hypothetical cases) are excerpted and edited by the authors.