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Socialnomics : how social media transforms the way we live and do business. S…
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this re…
- Edition
- Second Edition
- ISBN/ISSN
- 9781118232651
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Qua s
Social media nation : 15 inspirasi berjejaring sosial, bertumbuh besar bersam…
Hingga detik ini, jaringan sosial terbukti digdaya mendobrak pola pikir, memperluas lingkar komunitas-komunitas manusianya, dan mencuatkan inovasi yang mendunia. Fenomena inilah yang diangkat buku Social Media Nation. Dalam atmosfer positif namun tanpa topeng, buku ini mengulas manusia-manusia Indonesia yang telah memperluas diri, bertumbuh bersama komunitas-komunitas berbasis digital, berinova…
- Edition
- -
- ISBN/ISSN
- 9786021721605
- Collation
- xxii, 209 hal., 15 x 20 cm.
- Series Title
- -
- Call Number
- 658.872 Nap s
101 Social media tactics for nonprofits a field guide
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to …
- Edition
- -
- ISBN/ISSN
- 9781118106242
- Collation
- 198 p.
- Series Title
- -
- Call Number
- 658.872 Nom 1
The $ 100 startup
Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every count…
- Edition
- -
- ISBN/ISSN
- 9780307951526
- Collation
- 285 p.
- Series Title
- -
- Call Number
- 658.872 Gui t
No Size Fits All
Counsels businesspeople on how to adapt to an increasingly fragmented marketplace that is becoming resilient to traditional marketing approaches, revealing the steps for using trust-based online groups as effective vehicles for creating customers and gathering feedback.
- Edition
- -
- ISBN/ISSN
- 9781591842675
- Collation
- 274 p.
- Series Title
- -
- Call Number
- 658.872 Mal n
Twitter Marketing For Dummies
An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gai…
- Edition
- -
- ISBN/ISSN
- 9780470561720
- Collation
- 293 p.
- Series Title
- -
- Call Number
- 658.872 Lac t
The McGraw-Hill 36-Hour Course online marketing
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track t…
- Edition
- -
- ISBN/ISSN
- 9780071743860
- Collation
- 256 p.
- Series Title
- -
- Call Number
- 658.872 Tho t
The best digital marketing campaigns in the world
Damian Ryan and Calvin Jones, authors of Understanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign …
- Edition
- 1st
- ISBN/ISSN
- 9780749460624
- Collation
- 210 p.
- Series Title
- -
- Call Number
- 658.872 Rya t
The business of influence
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and …
- Edition
- -
- ISBN/ISSN
- 9780470978627
- Collation
- 210 p.
- Series Title
- -
- Call Number
- 658.872 She t
Marketing in the round:How to develop an integrated marketing campaign in the…
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It's not about social media. Or new (or old) media. It's about r…
- Edition
- 1st
- ISBN/ISSN
- 9780789749178
- Collation
- 201 p.
- Series Title
- -
- Call Number
- 658.872 Die m
Marketing in the age of google
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engi…
- Edition
- 1st
- ISBN/ISSN
- 9781118231937
- Collation
- 254 p.
- Series Title
- -
- Call Number
- 658.872 Fox m
Likeonomics
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebo…
- Edition
- 1st
- ISBN/ISSN
- 9781118137536
- Collation
- 184 p.
- Series Title
- -
- Call Number
- 658.872 Bha l
Social media and public relations : Eight new practices for the PR professional
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
- Edition
- -
- ISBN/ISSN
- 9780132983211
- Collation
- 166 p.
- Series Title
- -
- Call Number
- 658.872 Bre s
The social media sales revolution
Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social…
- Edition
- -
- ISBN/ISSN
- 9780071768504
- Collation
- 239 p.
- Series Title
- -
- Call Number
- 658.872 Cha t
Social media ROI : managing and measuring social media efforts in your organi…
Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize it * *The first book about social media written by a business executive for executives. *Connects the dots between program development, integration, management, and business impact. *Clearly explains how to effectively integrate Social Media into long-term business programs, short-term …
- Edition
- -
- ISBN/ISSN
- 9780789747419
- Collation
- 292 p.
- Series Title
- -
- Call Number
- 658.872 Bla s
Engage! Revised and Updated
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, m…
- Edition
- -
- ISBN/ISSN
- 9781118003763
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Sol e
The New Relationship Marketing
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set.…
- Edition
- -
- ISBN/ISSN
- 9781118063064
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Smi t
Facebook Marketing For Dummies
Explains how to plan, refine, execute, and maintain a successful Facebook marketing campaign, including building a fan base; utilizing events, contests, and polls to promote a Page, and increasing brand awareness.
- Edition
- -
- ISBN/ISSN
- 9781118951323
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Dun f
World of mouth marketing
"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
- Edition
- -
- ISBN/ISSN
- 9781608323661
- Collation
- 213 p.
- Series Title
- -
- Call Number
- 658.872 Ser w
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