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Found 1 from your keywords: author=Sheldrake, Philip
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The business of influence
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Sheldrake, Philip

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and …

Edition
-
ISBN/ISSN
9780470978627
Collation
210 p.
Series Title
-
Call Number
658.872 She t
Availability1
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