A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship
This 7th edition equips you with the practical tools, and knowledge of recent academic research and thinking, to manage change in all types of organizations. It embeds learning with a range of pedagogical tools, including experiential learning exercises, research reports, in-text examples and case studies from real-life organizational situations. Taking a managerial approach, this textbook i…
Introduction to Hospitality is a lively, comprehensive survey of hospitality, the world's largest industry, designed for tomorrow's leaders. You'll explore the vibrant inner workings of each hospitality segment, including lodging, restaurants, tourism, recreation, attractions, clubs and managerial areas. A core goal of this text is to help you advance your hospitality career. In that spirit,…
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 18th Edition …
Management vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases and hands-on exercises, you get to experience management in “action” and see how the concepts you’re reading about work in today’s dynamic business world.Featuring new co-authorship from Dr. Lori Long, the 16th Edition continues to address the evo…
Gathering people together for a special event is always a challenge. Even for the experienced planner, each event is unique. The revised third edition of this award-winning book has been expanded to include the following topics: Social Media Social Networking Cultural Sensitivity Ethics Diversity The Complete Guide to Successful Event Planning is designed to assist any planner with meeting all …
Deliver eye-catching and insightful business intelligence with Microsoft Power BI Desktop. This new edition has been updated to cover all the latest features of Microsofts continually evolving visualization product. New in this edition is help with storytelling--adapted to PCs, tablets, and smartphones--and the building of a data narrative.