In this fully updated Sixth Edition of Intercultural Communication: A Contextual Approach, author James W. Neuliep provides a clear contextual model (visually depicted by a series of concentric circles) for examining communication within cultural, microcultural, environmental, sociorelational, and perceptual contexts. Beginning with the broadest context—the cultural component of the model—t…
This best selling intercultural communication text gives readers an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. COMMUNICATION BETWEEN CULTURES, International Edition is renowned for being the only text on the market to consistently emphasize religion and history as key variables i…
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have releva…
Addresses the issues of culture and communication within the context of international business. This text provides examples of how cultural values and practices impact business communication. It explores the relationships among the cultural environments of the firm and the structure of the firm.
This book seeks to find possible answers for effective intercultural conflict management by bringing together a group of leading international scholars from different disciplines to tackle the problem. The book covers major theoretical perspectives of conflict management and harmony development in the first section. The second deals with the conflict management and harmony development in differ…
Methods for the Ethnography of Communication is a guide to conducting ethnographic research in classroom and community settings that introduces students to the field of ethnography of communication, and takes them through the recursive and nonlinear cycle of ethnographic research. Drawing on the mnemonic that Hymes used to develop the Ethnography of SPEAKING, the authors introduce the innovativ…
Providing information on alternative communication approaches as well as cross-cultural case-studies and examples, this volume give readers points of reference and ideas to use every time they are asked to provide strategic communication guidance to senior management or clients.
Helps people get ahead in business by teaching them to adapt from one cultural context to the next. 15,000 first printing.