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International communications strategy : developments in cross-cultural commun…
Providing information on alternative communication approaches as well as cross-cultural case-studies and examples, this volume give readers points of reference and ideas to use every time they are asked to provide strategic communication guidance to senior management or clients.
- Edition
- -
- ISBN/ISSN
- 9780749453299
- Collation
- 222 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Cam i
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