Instagram for business

SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, th…

Media economics : applying economics to new and traditional media

"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and…

Revitalisasi pertanian dan dialog peradaban

Revitalization of Indonesian agriculture; collection of articles.

The Future of journalism : in an age of digital media and economic uncertainty

The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism. The collapse of the 'advertising model' and the impact of the continuing global recession have created economic difficulties for legacy media, started a search for new business strategies, and triggered concerns about the very future of journalism. This book is essential reading…

Introduction to social media marketing : a guide for absolute beginners

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing…

Media management in the age of giants : business dynamics of journalism

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of …

Media management and economics research in a transmedia environment : papers …

First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

A concise handbook of movie industry economics

This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to bringing the reader an up-to-date perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include estim…

The Business of Entertainment vol.3

Edition

vol 3

ISBN/ISSN

9780275998448

Collation

-

Series Title

-

Call Number

790.2 Sic b

Handbook on the economics of the media

This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors af…

The Industries of the Future

This book answers the question: 'What's next?' The Internet had a world-changing impact on businesses and the global community over the twenty years from 1994 to 2014. In the next ten years, change will happen even faster. As Hillary Clinton's Senior Advisor for Innovation, Alec Ross travelled nearly a million miles to forty-one countries, the equivalent of two round-trips to the moon. From ref…

The Fourth Industrial Revolution

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that ar…

The Second Machine Age : Work, Progress, and Prosperity in a Time of Brillian…

A New York Times Bestseller. A “fascinating” (Thomas L. Friedman, New York Times) look at how digital technology is transforming our work and our lives. In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will …