The second edition of the popular Starting a Practice: A Plan of Work is a fully revised and updated guide to planning, setting up and running your architectural practice. Mapped to the RIBA Plan of Work 2013, it approaches starting a business as if it were a design project complete with briefing, sketch layouts and delivery. Comprehensive, accessible and easy to use, Starting a Practice provid…
This is the first anthology to address Design History as an established discipline, a field of study which is developing a contextualised understanding of the role of design and designed objects within social and cultural history. Extracts range from the 18th Century, when design and manufacture separated, to the present day. Drawn from scholarly and polemical books, research articles, exhibiti…
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…
Bridges traditional and contemporary methods of creating architectural design drawings and 3D models through digital tools and computational processes. Drawing from the Model: Fundamentals of Digital Drawing, 3D Modeling, and Visual Programming in Architectural Design presents architectural design students, educators, and professionals with a broad overview of traditional and contemporary archi…
The new fifth edition provides a comprehensive and up-to-date overview of IT governance, controls, auditing applications, systems development, and operations. It is aligned with and suppoing COBIT, filled with exercises, review questions, section summaries, and references for further reading.
With this book, you will learn user experience design processes and create immersive gameplay experiences designed for entertainment and player comfort.
Taking readers through a complete game project and featuring workable examples and interactive tutorial scenes, this book provides clear understanding of game animation fundamentals and explanations of the very latest in cutting edge technology and techniques to provide a holistic approach to the field of game animation.
Providing a framework for understanding the relationship between media and society, this book helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Sixth Edition features additional discussions of new studies and up-to-date material about the rapidly changi…
This updated sixth edition of The Technique of Film and Video Editing provides a detailed, precise look at the artistic and aesthetic principles and practices of editing for both picture and sound. Ken Dancyger puts into context the storytelling choices an editor will have to make against a background of theory, history, and practice across a range of genres, including action, comedy, drama, do…
Develop a strong understanding of IT project management as you learn to apply today’s most effective project management tools and techniques with the unique approach found in Schwalbe's INFORMATION TECHNOLOGY PROJECT MANAGEMENT, 9E. Examine the latest developments and skills as you prepare for the Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) exams.…
This volume draws together research presented at the 2015 Future of Journalism: Risks, Threats and Opportunities conference hosted at Cardiff University, UK. Each chapter engages with a pressing issue for the future of journalism, offering an original, thought-provoking perspective intended to help facilitate further dialogue and debate.
For one- or two-term introductory courses in discrete mathematics. With nearly 4,500 exercises, Discrete Mathematics provides ample opportunities for students to practice, apply, and demonstrate conceptual understanding. Exercise sets features a large number of applications, especially applications to computer science. The almost 650 worked examples provide ready reference for students as they …
Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the b…
This new book provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. This book is unique because it provides an understandable framework that breaks it down into three clear steps of applying techniques of accounting and finance to evaluate a restaurant business.
This is a critical, yet accessible, introduction to entrepreneurship in tourism. Featuring a range of features includingdiscussion questions and international case studies, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, cha…
Ecotourism has become a major phenomenon in tourism and society in many countries throughout the world. Providing a critical introduction to the analysis of tourism from a sociological and geographical perspective, this is essential reading for students and researchers alike.
Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualized overview of hospitality services for the cruise industry. This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.
This practical primer explains the primary issues in writing about the environment, identifies who to go to and where to find sources, and offers examples of writing and reporting the beat. Observations and story excerpts from experienced journalists provide real world context both for those in the U.S. as well as internationally. Practice story assignments, resources, and a glossary of critica…
Natural Language Processing (NLP) provides boundless opportunities for solving problems in artificial intelligence, making products such as Amazon Alexa and Google Translate possible. If you're a developer or data scientist new to NLP and deep learning, this practical guide shows you how to apply these methods using PyTorch, a Python-based deep learning library. Authors Delip Rao and Brian McMa…