Media management : a casebook approach. Fifth Edition

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world …

Media management : a casebook approach. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780805861976

Collation

-

Series Title

-

Call Number

302.23068 Wic m

Media literacy. Seventh Edition

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thorough…

Media ethics and global justice in the digital age

Presents a new theory of media ethics that is explicitly international.

Media ethics : issues and cases. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9781538142370

Collation

386 p. ; 23 cm.

Series Title

-

Call Number

175 Pat m

Journalism and social media : practitioners, organisations and institutions

This book offers a comprehensive investigation of the ways in which social media has affected change to the constitution of mainstream journalism. The volume does this in a unique way – by tracing the links between the different changes social media has brought to individual journalism practice, organisational processes and policies and institutional understandings of journalism. The role of …

Introduction to mass communication : media literacy and culture. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781259071546

Collation

449 p. ; 28 cm.

Series Title

-

Call Number

302.23 Bar i

HTML, XHTML, and CSS : your visual blueprint for designing effective web pages

If you’ve ever been curious about any of the multitude of internet acronyms, the web technologies they represent, and how they can benefit you, this book is a great place to start. This book covers all the necessary topics to get up and running with HTML, XHTML, and CSS while offering readers a guide to modern, standards-based design. Key tasks covered in the book include setting up a Web pag…

Flow TV : Television in the age of media convergence

If Raymond Williams' concept of flow challenges the idea of the discrete television text, then convergence destabilizes the notion of television as a discrete object. From viral videos on You Tube to mobile television on smart phones and beyond, TV has overflowed its boundaries. Flow TV examines television in an age of technological, economic, and cultural convergence. Seeking to frame a new se…

Digital marketing in an AI world : futureproofing your PPC agency

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI …

Designing Web Navigation: Optimizing the user experience

Provides information on basic Web design and development techniques to create effective navigation systems.

Critical Media Studies : An Introduction. Second Edition

Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way Features…

Digital media and innovation : management and design strategies in communicat…

Edition

Second Edition

ISBN/ISSN

9781032278469

Collation

284 p. ; 26 cm.

Series Title

-

Call Number

302.23 Ger d

Convergent journalism : an introduction, writing and producing across media. …

Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today's converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it's the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book,…

Children, adolescents, and the media. Second Edition

Up-to-date and case-study laden analysis of how children and adolescents interact with the media.

Learning Action Script 3.0 A Beginner's Guide

In this book, authors Rich Shupe and Zevan Rosser share the knowledge they've gained from their years as multimedia developers/designers and teachers. Learning ActionScript 3.0 gives you a solid foundation in the language of Flash and demonstrates how you can use it for practical, everyday projects. The authors do more than just give you a collection of sample scripts. Written for those of you …

Handbook of visual communication : theory, methods, and media. Second Edition

Edition

Second Edition

ISBN/ISSN

9781138590311

Collation

493 p. ; 26 cm.

Series Title

-

Call Number

302.23 Jos h

Social Media Marketing. Fifth Edition

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Communication power. Second Edition

In this wide-ranging book, Castells analyses the transformation of the global media industry by the revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, & power relationships have been profoundly modified by the emergence of this new communication environment.

Converging media : a new introduction to mass communication. Sixth Edition

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.