Management : principles and practices. Eleventh Edition

Gain a solid understanding of management and the power of innovation in the workplace with Griffin's MANAGEMENT: PRINCIPLES AND PRACTICES, 11E, International Edition. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling. This book's reader-frien…

Creative strategy in advertising. Eleventh Edition

CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative…

Media/impact : an introduction to mass media. Twelfth Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage o…

Marketing management. Twelfth Edition

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Managerial accounting : tools for business decision making. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781394225323

Collation

161 p. ; 30 cm.

Series Title

-

Call Number

658.1511 Wey m

Human Relation Organizations: Applications and Skill Building. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9780070171558

Collation

678 p.

Series Title

-

Call Number

658.3 Lus h

Essential Grammar In Use. Second edition

Thoroughly revised and updated, this new edition contains 185 varied exercises to provide students with extra practice of the grammar studied in the third edition of Essential Grammar in Use. This edition, without answers, is ideal for use in the classroom.

Doing big business on the Internet. Second Edition

Opportunities abound for entrepreneurs to revitalize an already existing business or create a totally new enterprise using the vast resources of the Internet. This second edition helps readers determine and then target their market, providing a thorough analysis of the most up-to-date tools and services they can use to operate a successful Internet business. The key steps to setting up and oper…

Digital graphic design. New Edition

A visually stunning review of the fast-changing world of graphic design, this book will be essential reading for anyone involved in this broadest of industries. Its succinct but comprehensive coverage of the multitude of technical issues confronting todays graphic designers, coupled with breathtaking examples of graphics from around the world, makes it ideal for those already employed in graphi…

Designing with Type : The Essential to Typography. Fifth Edition

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds …

Design basics. Sixth Edition

Indeks

Cryptography and network security : principles and practice. Third Edition

William Stallings' book provides comprehensive and completely up-to-date coverage of computer organization and architecture including memory, I/O, and parallel systems. The text covers leading-edge areas, including superscalar design, IA-64 design features, and parallel processor organization trends. It meets students' needs by addressing both the fundamental principles as well as the critical …

Core concepts of accounting. Eighth edition

For courses in Introductory Accounting. Core Concepts of Accounting offers students a shortcut to understanding the basic terminology and fundamental concepts of accounting. This handy text has been completely revised! It captures the full text of the self paced workbook approach of Essentials of Accounting, Eight Edition, which includes important accounting concepts and terms, a clear explanat…

Computer networks. Fourth Edition

indeks

Communication research. Third Edition

Communication Research provides a reader-friendly introduction to social research in all communication-related disciplines. While its emphasis is on science, this book covers rhetorical and historical research and emphasizes that their methodologies are complementary. Complex ideas are explained in a readable way without ever "dumbing down" the material. Organized around the research process, t…

College Mathematics. Sixth Edition

In COLLEGE MATHEMATICS FOR THE MANAGERIAL, LIFE, AND SOCIAL SCIENCES, Soo T. Tan provides an accessible yet accurate presentation of mathematics combined with just the right balance of applications, pedagogy, and technology to help students succeed in the course. The new Sixth Edition includes highly interesting current applications and exercises to help stimulate student motivation. An excitin…

Calculus : Early transcendentals. Fifth International students edition

Stewart's CALCULUS: EARLY TRANSCENDENTALS, FIFTH EDITION has the mathematical precision, accuracy, clarity of exposition and outstanding examples and problem sets that have characterized the first four editions. Stewart retains the focus on problem solving and the pedagogical system that has made the book a favorite of students and instructors in a wide variety of colleges and universities thro…

Calculus. Ninth Edition

Intended for freshman/sophomore-level courses treating calculus of both one and several variables, this work helps students focus on, and understand vital concepts in calculus. It makes use of computing technology, graphics, and applications, and is useful for instructors.

Business Marketing Management: B2B. Ninth Edition

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business mark…

Analyzing Media Messages. Second Edition

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