It's a multimedia world, and today's journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactiv…
With the tenth edition of 'Advanced Accounting', the authors provide a comprehensive treatment that includes all current deliberations of the FASB on consolidations.
"The ninth edition of A First Look at Communication Theory justifies again the program's enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the be…
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'Understanding Financial Statements' retains its reputation for readability, concise coverage, and accessibility, and gives students the conceptual background and analytical tools necessary to understand and interpret business financial statements.
The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one ...
Management Control Systems Performance Measurement, Evaluation and Incentives Fourth Edition Kenneth A. Merchant and Wim A. Van der Stede "If this book were fiction, I would refer to it as a real page-turner" Eddy Vaassen, Tilburg ...
Designed to provide you with useful strategies and tips to help prepare for the IELTS...tests.
Confusing Textbooks? Missed Lectures? Tough Test Questions? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You al…
ANALYSIS OF INVESTMENTS AND MANAGEMENT OF PORTFOLIOS, 9e, International Edition, teaches readers how to manage their money to derive the maximum benefit from what they earn. It mixes investment instruments and capital markets with theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives--as well as offers insight on how investment practice and theory are …
Faculty Description: Used extensively by professionals, organizations, and schools across the country, ANALYSIS OF INVESTMENTS AND MANAGEMENT OF PORTFOLIOS, 10E, International Edition combines solid theory with practical application in order to help students learn how to manage their money so that they can maximize their earning potential. Filled with real-world illustrations and hands-on appli…
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
Data Structures and Algorithm Analysis in C++ is an advanced algorithms book that bridges the gap between traditional CS2 and Algorithms Analysis courses.As the speed and power of computers increases, so does the need for effective programming and algorithm analysis. By approaching these skills in tandem, Mark Allen Weiss teaches readers to develop well-constructed, maximally efficient programs…
For over 20 years, Software Engineering: A Practitioner's Approach has been the best selling guide to software engineering for students and industry professionals alike. The sixth edition continues to lead the way in software engineering. A new Part 4 on Web Engineering presents a complete engineering approach for the analysis, design, and testing of Web Applications, increasingly important for…
This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effectively in a variety of contexts, including interpersonal, rhetoric, group, business, education, health care, and organizational. This broad-base…