History on film / film on history. Third Edition

This is an overview of the cinema and its relationship with the past. It considers cinematic descriptions of moments from history from the ancient world to the 20th century

History on film / film on history. Second Edition

Since first publication in 2006, Robert A. Rosenstone's History on Film/Film on History has established itself as a classic treatise on the historical film and its role in bringing history to life. In this updated version of his ground-breaking and widely-acclaimed text, Robert Rosenstone argues that to leave history films out of the discussion of the meaning of the past is to ignore a major fa…

Global Investments. Sixth Pearson International Edition

Global Investments, the Sixth Edition of the previously titled International Investments, provides accessible coverage of international capital markets using numerous examples to illustrate the applications of concepts and theories. The new title reflects the current understanding that the distinction between domestic and international is no longer relevant and that asset management is global. …

Financial management : Principles and Applications. Tenth Edition

For undergraduate courses in Corporate Finance and Financial Management.This text provides the theory you need with the practice you want. With its exciting integration of the Harley-Davidson company theme, this text continues to provide a solid, enduring foundation of the tools of modern theory in practice while at the same time developing the logic behind their use. This text uses "10 Princip…

Financial Accounting Theory and Analysis : Text and Cases. Ninth Edition

Updated, refocused, and revised, this ninth edition helps readers build strong critical thinking skills and a sound theoretical background. They'll quickly learn how to apply concepts in order to evaluate accounting practice in today's increasingly global world economy. The book's unique and timely collection of cases covers all major areas of accounting and shows how the latest accounting stan…

Financial Accounting : IFRS. First Edition

Focus on GAAP and IFRS, this title makes extensive use of international companies, allowing the reader to get a global understanding of financial accounting.

Financial accounting : IFRS. Second Edition

For colleges and universities around the world, Financial Accounting IFRS, 2nd Edition with WileyPLUS, by Jerry J. Weygandt, Paul D. Kimmel, and Donald E. Kieso, is designed to assist students learning accounting topics under the rules of IFRS. The book addresses every accounting topic from the perspective of IFRS and includes examples based on international companies. Following the reputation …

Database systems : models, languages, design, and application programming. Si…

Clear explanations of theory and design, broad coverage of models and real systems, and an up-to-date introduction to modern database technologies result in a leading introduction to database systems. Intended for computer science majors, this text emphasizes math models, design issues, relational algebra, and relational calculus.

Data mining : Practical machine learning tools and techniques. Third Edition

Data Mining: Practical Machine Learning Tools and Techniques, Third Edition, offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations. This highly anticipated third edition of the most acclaimed work on data mining and machine learning will teach you everything you need to know abo…

Cryptography and Network Security : Principles and Practices. Fourth Edition

In this age of viruses and hackers, of electronic eavesdropping and electronic fraud, security is paramount. This solid, up-to-date tutorial is a comprehensive treatment of cryptography and network security is ideal for self-study.Explores the basic issues to be addressed by a network security capability through a tutorial and survey of cryptography and network security technology. Examines the…

Crytography and network security : principles and practice. Sixth Global Edi…

Edition

Sixth Global Edition

ISBN/ISSN

9780273793359

Collation

756 p. ; 23cm cm.

Series Title

-

Call Number

005.8 Sta c

Corporate communication : a guide to theory and practice. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781529600025

Collation

327 p. ; 25 cm.

Series Title

-

Call Number

658.45 Cor c

Corporate Communication : A guide to theory and practice. Second Edition

Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation to the subject of corporate communications coupled with numerous practical examples.

Copywriting : Succesful writing for design, advertising and marketing. Second…

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalo…

Computer Organization and Architecture : Designing for Performance. Eighth ed…

Edition

Eighth edition

ISBN/ISSN

9780134997193

Collation

-

Series Title

-

Call Number

004.2220 Sta c

Cinematography : theory and practice : imagemaking for cinematographers and d…

Edition

2nd

ISBN/ISSN

9780240812090

Collation

-

Series Title

-

Call Number

778.53 Bro c

C : How to program. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780136123569

Collation

-

Series Title

-

Call Number

005.13319 Dei c

C : How to program. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780136085881

Collation

-

Series Title

-

Call Number

005.13319 Dei c

C : How to program. Fifth Edition

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Advertising and Promotion : An Integrated marketing communications perspectiv…

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.