Marketing management. Twelfth Edition

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Managerial accounting : tools for business decision making. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781394225323

Collation

161 p. ; 30 cm.

Series Title

-

Call Number

658.1511 Wey m

Human Relation Organizations: Applications and Skill Building. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9780070171558

Collation

678 p.

Series Title

-

Call Number

658.3 Lus h

Effective crisis communication: moving from crisis to opportunity. Second edi…

In this fully updated Second Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues o…

Knowledge management in theory and practice. Second edition

Previous ed.: Amsterdam; Oxford: Elsevier Butterworth-Heinemann, 2005

Small Business Management an Entrepreneur's Guidebook. Fifth edition

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical …

Mathematics : a practical odyssey. Sixth Edition

Well known for its clear writing and unique variety of topics, MATHEMATICS: A PRACTICAL ODYSSEY demonstrates how mathematics is usable and relevant to students. Throughout the book, the authors emphasize problem solving skills, practical applications, and the history of mathematics. Students encounter topics that will be useful in their daily lives, such as calculating interest and understandin…

Build Your Own Database Driven Web Site Using PHP & MYSQL. Fourth edition

Yank has created a practical hands-on guide to learning all the tools, principles, and techniques needed to build a fully functional database-driven Web site using PHP & MySQL.

The Wise Company : How Companies Create Continuous Innovation

In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change to create new products and new ways of doing business that benefit employees, consumers, and society.

The Future of IT Governance in 2024: Strategies for Success

The DX Review, a leading digital transformation platform, delivers insightful news and analysis with a global network of experts. We empower businesses to unlock their full potential through practical guides, informed by diverse perspectives and cutting-edge trends. Trusted by business leaders, IT professionals, and enthusiasts, The DX Review is your partner in navigating the digital landscape.

Sustainable performance in the digital age : when Lean meets digital

This book explains how to combine Lean (including Hoshin Kanri) with Digital solutions to maximize sustainable performance that complies with people's and planet's performance expectations and needs. Organisations have always strived to perform the best and be the most sustainable. In this respect, Lean systems and other proven recipes still make sense, and are still far from having delivered t…

Statistics for business and economics. Fifteenth Asia edition

This edition combines clear statistical methods with a proven approach that presents a problem, then a scenario. Updated applications reflect the latest developments in business and statistics today. You work with more than 350 new and updated business examples, approximately 50 new and updated cases and hands-on exercises that highlight statistics in action.

Project management for engineering, business and technology. Seventh Edition

Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. The systems development cycle is used as a framework to discuss project manag…

Open Innovation Results: Going Beyond the Hype and Getting Down to Business

This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value

Global digital data governance : polycentric perspectives

This book addresses global digital data governance from polycentric perspectives. Theories of (global) digital data governance remain little consolidated, with monodisciplinary accounts and different approaches focusing on actors, processes and norms.

Dynamic capabilities : foundational concepts

This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.

Digital transformation : understanding business goals, risks, processes, and …

Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …

Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Modul tutorial manajemen keuangan 1 edisi 2

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

Ref 658.15 Yan m

A primer crisis communication theory : the fusion of theory and practice

The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.