Digital transformation : understanding business goals, risks, processes, and …

Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …

Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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Ref 658.15 Yan m

A primer crisis communication theory : the fusion of theory and practice

The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Manage the message, change the outcome : an executive's guide to crisis manag…

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.

Operational risk management : a complete guide for banking and fintech. Secon…

This book also provides insight into some of the (often noto-rious) operational risk events that have occurred in the past 10 years, with analysis of the JPMorgan Whale event, the Archegos Credit Suisse event, the UBS and Société Générale unauthorized trading scandals, the reputational risk events related to LIBOR and the recent Australian Banking scandals, the Knight Capital technology mis…

Managing innovation : integrating technological, market and organizational ch…

Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation

Ongoing crisis communication : Planning, managing, and responding. Third Edition

Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis.

Information technology control and audit. Fifth Edition

The new fifth edition of Information Technology Control and Audit has been significantly revised to include a comprehensive overview of the IT environment, including revolutionizing technologies, legislation, audit process, governance, strategy, and outsourcing, among others. This new edition also outlines common IT audit risks, procedures, and involvement associated with major IT audit areas. …

Information technology project management. Ninth Edition

This edition weaves theory with successful practices for an integrated focus on the concepts, tools, and techniques that are most effective today. This is the only text to apply all 10 project management knowledge areas to IT projects. Students master skills in project integration, scope, time, cost, quality, human resource, communications, risk, procurement, and stakeholder management as well …

Strategic management of technological innovation. Sixth Edition

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation

Restaurant financial management : a practical approach

This new book, Restaurant Financial Management: A Practical Approach, provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. This book is unique because it provides an understandable framework that breaks it down into three clear steps of applying techniques of accounting and finance to evaluate a restaurant business: It in…

Entrepreneurship in tourism

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject.

Marketing and managing tourism destinations. Second Edition

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, cha…

Business principles and management. Twelfth Edition

Introduce your students to today's critical business management concepts and principles in a realistic, investigative, and enriching manner with Business Principles and Management. Explore the global dimension of business and possible career opportunities and bring the world of business to the classroom. Business Principles and Management combines fundamental concepts with a strong lesson-based…

Digital disruption in marketing and communications : a strategic and organiza…

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…

Influential internal communication : steamline your corporate communication t…

As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that w…

Strategic corporate communication : core concepts for managing your career an…

Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…

Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…