La 4e de couv. indique "Architects use diagrams every day - as sketches they are convenient tools for quickly demonstrating a point, as worked through representations they present complex ideas simply and attractively for clients, and as graphics they cross language barriers. Their theoretical background is, however, not quite so well known. Alongside offering inspiring examples of these multif…
This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice. Includes Appendix & Index
The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. Includes Index
This journal of communication studies is used as a medium for disseminating scholarly works in the fields of digital journalism and strategic communication studies.
This journal of communication studies is used as a medium for disseminating scholarly works in the fields of digital journalism and strategic communication studies.
This journal publishes research articles or conceptual paper in the field of communication, mainly on strategic communication, media and journalism.
Communicationhelps readers see the relationships among the concepts, skills, theories, and contexts of communication by anchoring the content around five fundamental communication principles. Written by experienced and highly regarded authors and teachers,Communication: Principles for a Lifetimeprovides readers with theory and skills in a manner that helps them apply what they’ve learned thro…
The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and the “dark side” of interpersonal communication. Recognized for its ability to help readers understand the crucial connection …
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising 'I would recommend this book as the ...
For one-semester, advanced undergraduate/graduate-level Multimedia courses in departments of Computer Science, Engineering, CIS, and IT.This text fills a gap in the rapidly growing field of multimedia by introducing advanced programming students to the basic concepts of multimedia. Written by experienced teachers, this text evolved from materials used in class and forms the basis for all of the…
Using experience-driven advice and compelling articles from scores of newspaper and magazine writers, Feature Writing for Newspapers and Magazines shows how award-winning journalists achieve excellence and national recognition. This bookhelps the reader cultivate vital journalistic skills with a thorough discussion about creating and refining article ideas, conducting research and interviews, w…
Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis
'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches…
This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…