Truth, lies, and advertising : the art of account planning

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Driven By Data a Practical Guide to Improve Instruction

Edition

-

ISBN/ISSN

9780470548745

Collation

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Series Title

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Call Number

371.271 Bam d

The art of Disney : Moana

The Art of Moana is the latest title in our exceptional series showcasing artwork from the creation of Walt Disney Animations' latest releases. Three thousand years ago, the greatest sailors in the world ventured across the Pacific, discovering the many islands of Oceania. But then, for a millennium, their voyages stopped—and no one today knows why. From Walt Disney Animation Studios, Moana i…

The art of Disney Pixar : Finding Dory

What can Dory remember? Who are her parents? In Finding Dory, Pixar Animation Studios sets out to answer these questions, to the delight of Finding Nemo fans. The Art of Finding Dory offers a look at the creative process behind the making of this much-anticipated sequel, shining a light on the many inspiring and beautiful layers of creation the artists at the studio explored during years of dev…

Funding journalism in the digital age : business models, strategies, issues a…

Edition

-

ISBN/ISSN

9781433106781

Collation

185 p. ; 24 cm.

Series Title

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Call Number

338.4707057220973 Kay f

Sociology in America: A History

Though the word “sociology” was coined in Europe, the field of sociology grew most dramatically in America. Despite that disproportionate influence, American sociology has never been the subject of an extended historical examination. To remedy that situation—and to celebrate the centennial of the American Sociological Association—Craig Calhoun assembled a team of leading sociologists to…

The comics since 1945

Uses more than seven hundred illustrations, biographical profiles, and descriptions of genres and themes to survey the variety of American comics and their creators since 1945.

Graphic artists guild handbook : pricing & ethical guidelines. Fourteenth Edi…

An indispensable resource for people who create graphic art and those who buy it. As the graphic art marketplace continues to evolve to meet the needs of both digital and print media and as clients struggle with shrinking budgets in the current economy, the need for up-to-date information on business, ethical, and legal issues is greater than ever. Find it all here in the 14th Edition.

Schelling's game theory : how to make decisions

Thomas Schelling, who wrote the foreword for this book, won the Nobel Prize in economics for "having enhanced our understanding of conflict and cooperation through game-theory analysis." This came after he had taught a course in game theory and rational choice to advanced students and government officials for 45 years. In this book, Robert Dodge provides in language for a broad audience, the co…

Business : a changing world. Ninth Edition

Business: A Changing World is the fastest growing introductory business programs on the market, and for a simple reason: it carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, Business: A Changing World allows breathing space to explore topics and inc…

Business Essentials. Sixth Edition

For Introduction to Business courses. Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.

Principles of risk management and insurance. Thirteenth Edition

Edition

Thirteenth Edition

ISBN/ISSN

9781292151038

Collation

720 p. ; 26 cm.

Series Title

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Call Number

658.15522 Rej p

Media now : understanding media culture and technology. Tenth Edition

Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue t…

Money And Capital Markets. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780077235802

Collation

779 p.

Series Title

-

Call Number

658.1522 Mar m

Media society : industries, images, and audiences. Sixth International Edition

Providing a framework for understanding the relationship between media and society, this book helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Sixth Edition features additional discussions of new studies and up-to-date material about the rapidly changi…

Consumer behavior : building marketing strategy. Fifteenth International Stud…

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index

Crying In H Mart : a memoir

In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist.

Good wives: istri-istri yang baik

Gadis-gadis March––Meg, Jo, Beth, dan Amy, kini telah dewasa. Ayah mereka, Mr. March, telah pulang dengan selamat dari medan perang. Begitu pula John Brooke, kekasih Meg. Jo yang tomboi sedang belajar untuk menjadi lebih anggun. Beth semakin ramping dan pendiam, dan matanya yang indah itu selalu menyorotkan kebaikan. Sedangkan Amy, pada usia enam belas tahun, memiliki pembawaan seperti wani…

Practice of public relations. Thirteenth Global Edition

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser…

Business. Eighth Edition

This text provides students with a comprehensive overview of all the important functions of business. This eighth edition focuses on the broad range of developments - economic, social, and political-re-shaping some long-established business practices.