The modern magazine : visual journalism in the digital age

Edition

-

ISBN/ISSN

9781780672984

Collation

240 p. ; 28 cm.

Series Title

-

Call Number

760.5 Les t

Digital media and society. Second Edition

Cutting-edge student exploration of what it means to live in a digital society. Introduces key concepts and research essential for digital media, social media and media/data and society modules.

Mobile first journalism producing news for social and interactive media

Media publishers produce news for a full range of smart devices - including smartphones, tablets and watches. Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, coverin…

Interaction in digital news media : from principles to practice

Digital News Media (DNM) are characterized by their efforts to provide consumers with new content interaction experiences, which contrast with the more passive experiences provided by traditional news media. This book directly addresses these interaction experiences, taking the reader from underlying principles to actual practices. To meet this objective, the book undertakes a characterization …

Innovators in digital news

News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Wh…

Winning results with Google AdWords. Second Edition

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing …

Media Writing Print, Broadcast, Online, and Public Relations. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781032495804

Collation

455 p. ; 26 cm.

Series Title

-

Call Number

808.066302 Whi m

Writing and editing for digital media. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9781032114682

Collation

342 p. ; 26 cm.

Series Title

-

Call Number

808.02 Car w

Making media : foundations of sound and image production. Fourth Edition

Takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production - frame, sound, light, time, motion, and sequencing - and be able to apply them to any medium they choose, from film and television to fine art and online applications. They will also become well-grounded in the digital work environment and the tools …

Timing for Animation: 40th Anniversary Edition. Third Edition

Edition

Third Edition

ISBN/ISSN

9780367527754

Collation

184 p. ; 26 cm.

Series Title

-

Call Number

778.53 Whi t

Researching digital media and society

This book will help you to understand why researchers in this field choose and use particular research methods, equipping you to put these methods into practice across the whole range of undergraduate media courses. Bibliography : page 223-241. Index : page 243-249.

Social Media Overload : Simple Social Media Strategies for Overwhelmed and Ti…

You Don't Have to Be on Twitter You shouldn't be on any social media site without a clear direction or purpose. This book will help you: Decide which social media sites you need to pay attention to and the sites you can ignore. Avoid Website mistakes almost every business makes. Strengthen your reputation on Google and other 3rd party sites. Stay connected with prospects until they become custo…

Media, social conflict and war : working with the clouded lens of American jo…

Contrary to the oftentimes blind manner with which media products are consumed, they do not present a clear and objective view of current events. Educated citizens of the world must understand the limits of media and consider these when conducting analysis of local, national, and global events. The world's citizens, scholars, and journalists must also continue developing new ways of fulfilling …

Media ethics and global justice in the digital age

Presents a new theory of media ethics that is explicitly international.

Digital marketing in an AI world : futureproofing your PPC agency

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI …

Converging media : a new introduction to mass communication. Sixth Edition

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.

Digital Creative & Information and Communication Technology Industries

Edition

-

ISBN/ISSN

9789791624817

Collation

vii, 400 p. ; 27 cm.

Series Title

-

Call Number

659.144 Uto d

Digital cultures : understanding new media

From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.

The Idea Writers Copywriting in a New Media and Marketing Era

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…

Advertising Now Tv Commercials

Pour tous ceux qui aiment les publicités inventives, cet ouvrage rassemble les meilleurs exemples contemporains du monde entier. La plupart d'entre nous changent de chaîne ou partent aux toilettes pendant les pauses publicité, et pourtant il y a des spots qui sont plus proches du court métrage cérébral que des réclames péremptoires, unidimensionnelles et agressives que l'on connaît et …