Integrate ethics into strategic business decisions with reorganized, up-to-date chapters that present the ethical decision-making process in today's complex legal, social and political environments. New scenarios highlight economic and technological realities and the challenges that new managers are likely to encounter.
Adopted in thousands of courses in 89 countries and translated into 15 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and focus on how leadership theory can inform leadership practice
The sixth edition provides dozens of diverse and contemporary engineering cases and a proven and structured method for analyzing them; practical application of the Engineering Code of Ethics; focus on critical moral reasoning and effective organizational communication; emphasis on reliability and trustworthiness in the profession; and in-depth treatment of issues such as sustainability and econ…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index
This book tackles the big questions - how organisations prosper, grow, innovate, and change.