Text

Service Marketing : People, Technology, Strategy. Sixth Edition

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Availability

Detail Information

Series Title

-

Call Number

658.822 Lov s

Publisher

New Jersey : Pearson., 2011

Collation

648 p.

Language

English

ISBN/ISSN

9780136118749

Classification

658.822

Content Type

-

Media Type

-

Carrier Type

-

Edition

Sixth Edition

Subject(s)

SALES PROMOTION

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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