Service Marketing: People, Technology, Strategy. Sixth Edition

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Service Marketing: People, Technology, Strategy. Sixth Edition

Statement of Responsibility

Author(s)

Lovelock, Christopher - Personal Name
Wirtz, Jochen - Personal Name

Grade (for Thesis)

Edition

Sixth Edition

Call Number

658.822 Lov s

ISBN/ISSN

9780136118749

Subject(s)

SALES PROMOTION

Classification

658.822

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2011

Publishing Place

New Jersey

Collation

648 p.

Specific Detail Info

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