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Public relations campaigns

This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.

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Detail Information

Series Title

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Call Number

659.2 She p

Publisher

Australia : Oxford., 2009

Collation

240 p.

Language

English

ISBN/ISSN

9780195559101

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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