Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author="Sheehan, Mark"

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Public relations campaigns

This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research an…

Edition: -
ISBN/ISSN: 9780195559101
Collation: 240 p.
Series Title: -
Call Number: 659.2 She p

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