Advertising and Promotion : An Integrated Marketing Communications Perspective. Ninth Edition

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Advertising and Promotion : An Integrated Marketing Communications Perspective. Ninth Edition

Belch, George E. - Personal Name; Belch, Michael A. - Personal Name;

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My Library 659.1 Bel a

1-11375

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My Library 659.1 Bel a

1-12337

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Detail Information

Series Title: -
Call Number: 659.1 Bel a
Publisher: New York : McGraw-Hill., 2012
Collation: xxxv, 769 p. ; 30 cm.
Language: English
ISBN/ISSN: 9780071314404
Classification: 659.121
Content Type: -
Media Type: -
Carrier Type: -
Edition: Ninth Edition
Subject(s): ADVERTISING
Specific Detail Info: -
Statement of Responsibility: -

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