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Advertising and promotion : an integrated marketing communications perspective
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: Belch, George E. - Belch, Michael A. -
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Advertising and Promotion: An Integrated marketing communications perspective
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: Belch, George E. - Belch, Michael A. -
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Advertising and Promotion: An Integrated Marketing Communications Perspective (9th edition)
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: Belch, George E. - Belch, Michael A. -
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