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Go Logo ! A Handbook to the Art of Global Branding

"Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of this book is to examine how best to establish the key emotional attributes of a brand - the critical first analysis so necessary to successfully creating a strong brand with staying power. The purpose of Go logo! is to provide both creatives and brand custodians a diagnostic analysis of, and a guideline to, the twelve prerequisites for establishing a brand's emotional benchmarks. Perhaps most persuasively, the book offers an extensive and eclectic collection of visual profiles of some of the world's most successful logos and brand identities. The book is based on the author's fifty years of global creative branding experience, plus the personal insights and creative examples provided by a diverse group of contributors. So, have fun, go logo!"--Jacket.

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Detail Information

Series Title

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Call Number

658.827 Cat g

Publisher

Beverly, Mass : Rockport., 2010

Collation

208 p.

Language

English

ISBN/ISSN

9781592535170

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS

Specific Detail Info

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Statement of Responsibility

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