Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author="Cato, Mac"

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Go Logo ! A Handbook to the Art of Global Branding

"Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of this book is to examine how best to establish the key emotional attributes of a brand - the critical first analysis so necessary to successfully creatin…

Edition: -
ISBN/ISSN: 9781592535170
Collation: 208 p.
Series Title: -
Call Number: 658.827 Cat g

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