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Database Marketing and Direct Mail

The second edition of this book provides a thorough exploration of direct mail and database marketing. Both concepts are examined individually and then their inter-relationship is discussed, revealing that both are necessary if marketing is to be carried out effectively.

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Detail Information

Series Title

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Call Number

658.8002857420 Fai d

Publisher

London : Kogan Page., 1993

Collation

241 hlm

Language

English

ISBN/ISSN

0749411708

Classification

658.8002857420

Content Type

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Media Type

-

Carrier Type

-

Edition

2

Subject(s)

MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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