Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author="Fairlie, Robin"

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Database Marketing and Direct Mail

The second edition of this book provides a thorough exploration of direct mail and database marketing. Both concepts are examined individually and then their inter-relationship is discussed, revealing that both are necessary if marketing is to be carried out effectively.

Edition: 2
ISBN/ISSN: 0749411708
Collation: 241 hlm
Series Title: -
Call Number: 658.8002857420 Fai d

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