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Corporate communications : a 21st Century primer

This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.

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Detail Information

Series Title

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Call Number

659.22 Fer c

Publisher

Thousand Oaks, California : Thousand Oaks., 2004

Collation

282 hlm. ; 21 cm.

Language

English

ISBN/ISSN

9788178294247

Classification

659.22

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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