Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author="Fernandez, Joseph"

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Corporate communications : a 21st Century primer

This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.

Edition: -
ISBN/ISSN: 9788178294247
Collation: 282 hlm. ; 21 cm.
Series Title: -
Call Number: 659.22 Fer c

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