Services marketing : integrating customer focus across the firm

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Services marketing : integrating customer focus across the firm

Statement of Responsibility

Author(s)

Zeithaml, Valarie A - Personal Name
Bitner, Mary Jo - Personal Name
Gremler, Dwayne D - Personal Name

Grade (for Thesis)

Edition

Call Number

658.8 Zei s

ISBN/ISSN

9781260083521

Subject(s)

MARKETING
Customer services
SERVICE INDUSTRIES -- MARKETING

Classification

658.8

Series Title

GMD

Text

Language

Publisher

McGraw-Hill Education

Publishing Year

2018

Publishing Place

New York

Collation

514 p. ; 26 cm.

Specific Detail Info

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