Services marketing : integrating customer focus across the firm. Seventh Edition

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Services marketing : integrating customer focus across the firm. Seventh Edition

Zeithaml, Valarie A - Personal Name; Bitner, Mary Jo - Personal Name; Gremler, Dwayne D - Personal Name;

This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.

Availability

My Library 658.8 Zei s

20/00076

Currently On Loan (Due on 2024-08-15)

My Library 658.8 Zei s

20/00077

Available

Detail Information

Series Title: -
Call Number: 658.8 Zei s
Publisher: New York : McGraw-Hill Education., 2018
Collation: 514 p. ; 26 cm.
Language
ISBN/ISSN: 9781260083521
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: Seventh Edition
Subject(s): MARKETING
Customer services
SERVICE INDUSTRIES -- MARKETING
Specific Detail Info: -
Statement of Responsibility: -

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