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"Bitner, Mary Jo"
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Services marketing integrating customer focus across the firm 8th Ed.
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: Bitner, Mary Jo - Zeithaml, Valarie A. - Gremler, Dwayne D. - Mende, Martin -
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Services marketing : integrating customer focus across the firm
Author(s)
: Zeithaml, Valarie A - Bitner, Mary Jo - Gremler, Dwayne D -
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