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Lean customer development : building products your customers will buy

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.

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Detail Information

Series Title

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Call Number

658.834 Alv l

Publisher

Sebastopol, CA : OReilly Media., 2017

Collation

218 p. ; 23 cm.

Language

ISBN/ISSN

9781492023746

Classification

658.834

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

CUSTOMER RELATIONS
Success in business
User-centered system design
NEW PRODUCTS
CONSUMERS -- RESEARCH

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