Principles of marketing : an Asian perspective

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Principles of marketing : an Asian perspective

Statement of Responsibility

Author(s)

Kotler, Philip - Personal Name
Armstrong, Gary - Personal Name
Ang, Swee Hoon - Personal Name
Leong, Siew Meng - Personal Name

Grade (for Thesis)

Edition

Call Number

658.870095 Kot p

ISBN/ISSN

9781292089669

Subject(s)

MARKETING
BUSINESS
MANAGEMENT
Product management
Marketing -- Management
ASIA
SERVICE INDUSTRIES -- MARKETING

Classification

658.870095

Series Title

GMD

Text

Language

Publisher

Pearson Education

Publishing Year

2017

Publishing Place

Harlow

Collation

750 p. ; 28 cm.

Specific Detail Info

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