Text

Principles of marketing : an Asian perspective. Fourth Edition

The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.

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Detail Information

Series Title

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Call Number

658.870095 Kot p

Publisher

Harlow : Pearson Education., 2017

Collation

750 p. ; 28 cm.

Language

ISBN/ISSN

9781292089669

Classification

658.870095

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

MARKETING
BUSINESS
MANAGEMENT
Product management
Marketing -- Management
ASIA
SERVICE INDUSTRIES -- MARKETING

Specific Detail Info

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Statement of Responsibility

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