Integrated advertising, promotion & marketing communications 8th Ed.

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Integrated advertising, promotion & marketing communications 8th Ed.

Statement of Responsibility

Author(s)

Baack, Donald - Personal Name
Clow, Kenneth E. - Personal Name

Grade (for Thesis)

Edition

8

Call Number

659.1 Clo i

ISBN/ISSN

9781292222691

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing
Direct marketing

Classification

659.1

Series Title

GMD

Text

Language

Publisher

Pearson Education

Publishing Year

2018

Publishing Place

Harlow

Collation

508 p. ; 28 cm.

Specific Detail Info

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