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Integrated advertising, promotion & marketing communications. Eighth Global Edition

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-�life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Availability

Detail Information

Series Title

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Call Number

659.1 Clo i

Publisher

Harlow : Pearson Education., 2018

Collation

508 p. ; 28 cm.

Language

ISBN/ISSN

9781292222691

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Global Edition

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing
Direct marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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