Text

Positioning : the battle for your mind

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Detail Information

Series Title

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Call Number

659.1 Rie p

Publisher

New York : McGraw-Hill., 2001

Collation

213 p. ; 21 cm.

Language

ISBN/ISSN

9780071373586

Classification

659.1

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

POSITIONING (ADVERTISING)

Specific Detail Info

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Statement of Responsibility

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