Advertising, promotion, and other aspects of integrated marketing communications. Tenth Edition

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Advertising, promotion, and other aspects of integrated marketing communications. Tenth Edition

Shimp, Terence A. - Personal Name; Andrews, J. Craig - Personal Name;

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My Library 658.82 Shi a

18/01064

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Kampus Menara Kompas 658.82 Shi a

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Kampus Menara Kompas 658.82 Shi a

19/00280

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Detail Information

Series Title: -
Call Number: 658.82 Shi a
Publisher: Australia : Cengage Learning., 2018
Collation: 635 p. ; 28 cm.
Language
ISBN/ISSN: 9781337282659
Classification: 658.82
Content Type: -
Media Type: -
Carrier Type: -
Edition: Tenth Edition
Subject(s): ADVERTISING
SALES PROMOTION
Communication in marketing
Direct marketing
Specific Detail Info: -
Statement of Responsibility: -

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