Advertising, promotion, and other aspects of integrated marketing communications. Tenth Edition

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Advertising, promotion, and other aspects of integrated marketing communications. Tenth Edition

Statement of Responsibility

Author(s)

Shimp, Terence A. - Personal Name
Andrews, J. Craig - Personal Name

Grade (for Thesis)

Edition

Tenth Edition

Call Number

658.82 Shi a

ISBN/ISSN

9781337282659

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing
Direct marketing

Classification

658.82

Series Title

GMD

Text

Language

Publisher

CENGAGE Learning

Publishing Year

2018

Publishing Place

Australia

Collation

635 p. ; 28 cm.

Specific Detail Info

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