The fall of advertising and the rise of PR

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The fall of advertising and the rise of PR

Statement of Responsibility

Author(s)

Ries, Laura - Personal Name
Ries, Al - Personal Name

Grade (for Thesis)

Edition

Call Number

659.2 Rie f

ISBN/ISSN

9780060081997

Subject(s)

ADVERTISING
PUBLIC RELATIONS
Brand name products

Classification

659.2

Series Title

GMD

Text

Language

Publisher

HarperCollins e-books

Publishing Year

2009

Publishing Place

New York

Collation

295 p. ; 21 cm.

Specific Detail Info

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