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The little blue book of advertising : fifty-two small ideas that can make a big difference

These days, the fundamentals of advertising that truly build great brands are overlooked. However, this is a short, fun-to-read and practical book to redress the balance. Each of the 52 ideas relate to day-to-day problems, with real examples, then provides an innovative, sometimes blunt, solution. Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the must-have resource for salespeople, Lance and Woll have written the perfect handbook for what does and what doesn't work in today's advertising world.

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Detail Information

Series Title

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Call Number

659.1 Lan l

Publisher

New York : Portfolio., 2006

Collation

270 p. ; 19 cm.

Language

ISBN/ISSN

9781591841241

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

3

Subject(s)

ADVERTISING
MARKETING

Specific Detail Info

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Statement of Responsibility

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