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The little blue book of advertising : fifty-two small ideas that can make a b…
These days, the fundamentals of advertising that truly build great brands are overlooked. However, this is a short, fun-to-read and practical book to redress the balance. Each of the 52 ideas relate to day-to-day problems, with real examples, then provides an innovative, sometimes blunt, solution. Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the must-have re…
- Edition
- 3
- ISBN/ISSN
- 9781591841241
- Collation
- 270 p. ; 19 cm.
- Series Title
- -
- Call Number
- 659.1 Lan l
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