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The no B.S. guide to direct marketing

This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

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Series Title

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Call Number

658.872 Ken n

Publisher

Irvine, California : Entrepreneur Press., 2013

Collation

173 p. ; 23 cm.

Language

ISBN/ISSN

9781599185019

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Direct marketing

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