Advertising media planning : a brand management approach

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Advertising media planning : a brand management approach

Statement of Responsibility

Author(s)

Jugenheimer, Donald W - Personal Name
Kelley, Larry D - Personal Name
Sheehan, Kim - Personal Name
Sheehan, Kim Bartel, - Personal Name

Grade (for Thesis)

Edition

Call Number

659.11 Kel a

ISBN/ISSN

9780765640901

Subject(s)

Brand name products
Advertising media planning

Classification

659.11

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2015

Publishing Place

New York

Collation

Specific Detail Info

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