Text

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age. Eighth Edition

Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --

Availability

Detail Information

Series Title

-

Call Number

658.872 Sto s

Publisher

New York : McGraw-Hill., 2008

Collation

xxviii, 663 p. ; 25 cm.

Language

English

ISBN/ISSN

9780071458290

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

Eighth Edition

Subject(s)

INTERNET MARKETING
Direct marketing

Specific Detail Info

-

Statement of Responsibility

-

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