Advertising account planning : planning and managing an IMC campaign 3rd edition

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Advertising account planning : planning and managing an IMC campaign 3rd edition

Statement of Responsibility

Author(s)

Jugenheimer, Donald W - Personal Name
Kelley, Larry D - Personal Name

Grade (for Thesis)

Edition

3

Call Number

659.111 Kel a

ISBN/ISSN

9780765640369

Subject(s)

Advertising--Management

Classification

659.111

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2015

Publishing Place

London

Collation

263 p. ; 23,5 cm.

Specific Detail Info

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