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Advertising account planning : planning and managing an IMC campaign. Third Edition

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Availability

Detail Information

Series Title

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Call Number

659.111 Kel a

Publisher

London : Routledge., 2015

Collation

263 p. ; 23,5 cm.

Language

English

ISBN/ISSN

9780765640369

Classification

659.111

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition

Subject(s)

Advertising--Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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