Text

Advertising : concept and copy. Third Edition

'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.

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Detail Information

Series Title

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Call Number

659.1 Fel a

Publisher

New York : W.W. Norton & Company., 2013

Collation

320 p. ; 28 cm.

Language

English

ISBN/ISSN

9780393733860

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition

Subject(s)

ADVERTISING

Specific Detail Info

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Statement of Responsibility

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