Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author="Felton, George"

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Advertising : concept and copy. Third Edition

'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.

Edition: Third Edition
ISBN/ISSN: 9780393733860
Collation: 320 p. ; 28 cm.
Series Title: -
Call Number: 659.1 Fel a

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