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Business Marketing Management: B2B. Ninth Edition

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

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Detail Information

Series Title

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Call Number

658.8 Hut b

Publisher

United States of America : Thomson., 2007

Collation

658 p.

Language

Indonesia

ISBN/ISSN

9780324316858

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

Ninth Edition

Subject(s)

MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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