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Found 1 from your keywords: author="Hutt, Micahel D"
cover
Business Marketing Management: B2B. Ninth Edition
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Spech, Thomas WHutt, Micahel D

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business mark…

Edition
Ninth Edition
ISBN/ISSN
9780324316858
Collation
658 p.
Series Title
-
Call Number
658.8 Hut b